FUKUJU Memories of Tomorrow
January 17, 2025 – Simultaneous Global Release (JST)
“FUKUJU Memories of Tomorrow” —
The Sake That Miraculously Survived Disaster 30 Years Ago
A one-of-a-kind sake, embodying prayers and hopes, to commemorate the 30th anniversary of the 1995 Great Hanshin Earthquake.
In commemoration of the 30th anniversary of the Great Hanshin Earthquake on January 17, 2025, KOBE SHU-SHIN-KAN BREWERIES, LTD., the brewer of the sake brand Fukuju, will globally launch a limited edition of only five bottles of “FUKUJU Memories of Tomorrow”. Each bottle will be priced at 1,000,000 JPY and engraved with a serial number. All proceeds from the sale will be donated to disaster prevention education and earthquake awareness initiatives.
This sake symbolizes a resilient journey of recovery and embodies a hopeful prayer for the future.
12th-generation President Yukio Yasufuku (left) and 13th-generation (current) President Takenosuke Yasufuku (right) holding “FUKUJU Memories of Tomorrow”
≪The Great Hanshin Earthquake and Story Behind the Release≫
The Great Hanshin Earthquake, which struck on January 17, 1995, with a magnitude of 7.3, caused devastating damage across Hyogo Prefecture. The disaster claimed approximately 6,400 lives, left over 40,000 people injured, and led to the widespread destruction of buildings and infrastructure. Kobe Shushinkan Brewery was also severely impacted, with its facilities and equipment destroyed. Amid an uncertain future, the brewery’s ability to rebuild was made possible through unwavering determination and community support. The release of “FUKUJU Memories of Tomorrow,” a sake that survived the shattering disaster, marks this milestone with a reflection on resilience and hope for a brighter future.
Condition of the Brewery Right After the Earthquake
Condition of the Brewery Right After the Earthquake
≪Product Features≫
Name: FUKUJU Memories of Tomorrow (Japanese name: 福寿 復興の一滴)
Type: Daiginjo
Volume: 720ml
Alcohol Content: 17%
Key Features:
・Crafted using Yamada Nishiki, the finest sake rice from Hyogo Prefecture, polished to a high degree to extract its full potential.
・Brewed in December 1994, just one month before disaster struck, this sake has aged for over 30 years at low temperatures, developing a complex, mature flavor profile with rich, deep aromas and a smooth, refined finish.
・A one-of-a-kind sake to commemorate the 30th anniversary of the Great Hanshin Earthquake, embodying the community’s resilience and a hopeful prayer for the future.
・Each bottle is numbered, making it truly unique
・Presented in elegant packaging, designed to complement the exclusivity of the sake.
・Limited Edition: 5 bottles
・Price: 1,000,000 JPY (tax included)
FUKUJU Memories of Tomorrow
≪Future Outlook≫
Through “FUKUJU Memories of Tomorrow,” Kobe Shushinkan Brewery aims to preserve the memories of the earthquake while expressing gratitude for the efforts that have supported recovery. Looking ahead, the brewery hopes to ensure that future generations remain connected to this pivotal chapter of history. In line with this mission, all proceeds from the sale will be donated to initiatives focused on disaster prevention education and earthquake awareness.
≪Sales Information≫
Please apply through the following application form.
【Application Form】
https://forms.gle/oobrJti9mW2ZRQ5Y8
Application Start: December 10, 2024
Application Deadline: January 16, 2025, by 5:00 PM (JST)
≪Product Delivery≫
Due to the delicate nature and high value of the product, direct pick-up at KOBE SHU-SHIN-KAN BREWERIES, LTD. headquarters in Kobe, Japan, is encouraged to avoid any risk of damage during shipping. However, special arrangements can be made for customers unable to visit in person. Kobe Shushinkan Brewery appreciates your understanding and cooperation in ensuring the safe delivery of this precious item.
≪Contact Information≫
For inquiries, please contact:
KOBE SHU-SHIN-KAN BREWERIES, LTD. Public Relations Department
Email: fukuju@shushinkan.co.jp (Available in English and Chinese)